Business Plan For A Resort

The Heavenly Resort property is convenient and strategic location within the city.Also with the high level of personal service guests receive, create a memorable experience and the extensive range of comprehensive business facilities available in unique settings.

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Key to our business success is the level of customer loyalty and repeat business.

We offer our guests unique ambience amenities,when styled in a boutique manner both inside the rooms and within the hotel’s conference facilities.

Our key clients are originating from both international and domestic markets from Scuba divers, backpackers, trekkers, bird watchers, spelunkers, explorers–and yes, even honeymooners.

The strategic location of the property is the key to its success in these areas due to the proximity of the nearby white sand beaches and resorts where guests can take a plunge or bathe in the sun and beautiful scenery.

Market Behaviours’: Businesses in the area choose to support one another wherever possible, be remaining loyal to long standing relationships with customers and suppliers.

This acts as a means of investing in, and supporting the community structure.We provide our guest with a relaxed environment which they cannot find at larger, more impersonal competitors.Our guests need to know that they can develop a relationship with the hotel that will ensure efficiency, value for their money and reliability in supplying them with the support they need, when they needed it.This is the key in developing the relationship beyond an initial stay and evidences our added value in relation to competitive properties in the vicinity.Destinations 2010 2009 Growth Rate Metro Manila 848,518 724,572 17.11% Cebu 734,531 703,965 4.34% Boracay Island 378,694 337,664 12.15% Camarines Sur* 348,139 344,459 1.07% Baguio City 318,677 373,820 -14.75% Davao City 275,658 273,492 0.79% Zambales 159,025 157,591 0.91% Bohol 143,276 139,162 2.96% Camiguin Island 105,262 90,269 16.61% Negros Oriental 102,394 98,738 3.70% Cagayan 83,822 80,739 3.82% Ilocos Norte 81,724 88,366 -7.52% Puerto Princesa City* 73,986 54,754 35.12% Total 3,653,706 3,467,591 5.37% * January-March data only.The first Exclusive Business Boutique Hotel/Resort with restaurant is wholly managed with five teams.The team specializes in occupying strategic, inner city locations and serving primarily corporate clients, foreign and local tourist.The Heavenly Resort offers value and benefits to our clients, over and above the standard of our facilities and affordable rates.We seek to provide our guests with an exemplary personal service, and level of recognition that they have come to rely upon.Differentiating the type of business service offered, and sustainable green innovation from that of the competition, will assist not only in building the Heavenly Resort brand as a whole, but will attract frequent touristtravellers, who require a higher level of personal service and recognition than they can receive at competitive boutique hotel in Palawan.This will provide the Heavenly Resort with an opportunity to leverage its core competencies as regards servicing the tourist traveller in a unique and innovative environment.


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