You do this by presenting a concise, 1-sentence outline of the following information: A “big idea” statement that introduces why your company exists, what it does for your customers, and why it matters.
A brief description of your company’s products or services, with a special emphasis on what makes them unique.
If you can build an engaging story around the problem that your audience can relate to, it makes the payoff of your solution statement all the more powerful.
When considering how to position your problem in the context of your business plan, think to yourself: what is the single greatest problem my customers face?
If you’re in tech, are you trying to build the next Nest?
If you’re in food and beverage, are you aiming to be the next Chipotle?
Outline the next objectives or milestones that you hope to meet and what it means for the growth of your company.
What is the scope or “big picture vision” of the business you are trying to build?
A quick explanation of the one or two key problems and/or trends your product/service addresses, and how it translates to a big opportunity for your company (and investors).
Highlight a few of the biggest accomplishments that you have achieved and describe how those accomplishments lay the groundwork for what’s to come.