Your go-to market strategy will also depend on the mix of marketing channels that you have chosen.
At this stage of drafting your marketing plan it’s also helpful to analyze the stories of apps who used smart tactics and out of the box strategies to market themselves and grow exponentially.
You can also fill up our Idea Grader questionnaire and grade your app idea against different startup frameworks like Unicorn Theory, Monopoly Theory, and Circles Framework.
Using the framework and the data gleaned from the 4 steps should be enough to get a feel for the market and for the competition. Your marketing plan has to address, at the least, the following points: What’s the unique selling proposition of your app?
This question will cut out the fluff and give you actionable information on what your minimum viable product should look like.
Check out our Gordian Validation whitepaper for a framework which will help you validate your app assumptions.
But that shouldn’t stop you from making informed guesses about some key metrics.
You should talk about: Customer acquisition cost is a critical metric for any business.
Check out Google trends for keywords related to your app idea.
Ideally, you app should target a problem and a growing market, and Google Trends can give you a fair idea about your prospects.