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Think back to when you outlined your target clientele. If they are college students, maybe an ad in the college newspaper?
Explain how the idea was conceived, the location at which the coffee shop will be located, and introduce the owner(s).Investors like when someone with ‘skin in the game’ is involved in the day-to-day.Licenses Panda Tip: Describe any business licenses you will have to acquire to run your coffee shop in the location you have chosen. Expense Projection Panda Tip: You should make an effort to lay out your projected expenses with something like: We expect our monthly outlay of expenses to approximate to the following: MANAGEMENT Panda Tip: Put together a comprehensive profile of anyone overseeing the business side of the coffee shop. Putting a face and a personality to the investment always helps.Coffee shops are popular locations not only to grab a change of scenery to get some work done, but are often the sites of informal meetings.Really paint the picture of the atmosphere you are going to create.This, of course, seems incredibly obvious but depending on what kind of coffee shop you are running, the quality and type of beans you use may be of supreme importance.Coffee has an insular culture and anyone opening a coffee shop should understand at least the basics of that culture, keeping what they learn in mind when they choose the product they sell.Highlight qualifications, experience, and the like of your executives and board of directors.Parties other than Panda Doc may provide products, services, recommendations, or views on Panda Doc’s site (“Third Party Materials”).A business plan is about building a narrative so think of this as the beginning of your coffee shop’s story.While location is important for any storefront, a coffee shop is particularly dependent on a quality location.