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Do not do this part of your plan until you have finished those two sections.
It summarizes the content and purpose of your finished plan, covering all of the key points. The Marketing Plan defines all of the components of your marketing strategy.
You will address the details of your market analysis, sales, advertising, and public relations campaigns.
It is of prime interest to the lender and shows how you intend to repay your loan.
Cash flow statements show both A Pro Forma Income P&L (Income) Statement showing projections for your company for the next three years.
It is a picture of your firm's financial condition at a particular moment and will show you whether your financial position is strong or weak.
It is usually done at the close of an accounting period.Use the revenue and expense totals from the Pro Forma Cash Flow Statement for the 1st year's figures and project for the next two years according to expected economic and industry trends.The break-even point is the point at which a company's expenses exactly match the sales or service volume.It can be expressed in: (1) Total dollars or revenue exactly offset by total expenses -or- (2) Total units of production (cost of which exactly equals the income derived by their sales).This analysis can be done either mathematically or graphically.A business plan will be the best indicator that can be used to judge your potential for success.It should be no more than 30 to 40 pages in length, excluding supporting documents.If your business is new and has not yet begun operations: the financial section will end here and you will add a Personal Financial History.If yours is an established business: you will include the following actual performance statements.Contains: (1) Assets, (2) Liabilities and (3) Net Worth.In this section you will use your income statements and balance sheets to develop a study of relationships and comparisons of: (1) Items in a single year's financial statement, (2) comparative financial statements for a period of time, or (3) your statements with those of other businesses.