Dunkin Donuts Business Plan

Dunkin Donuts Business Plan-7
Expansion Of Consumer Packaged Goods (CPG ) Business Dunkin’ Brands' launch of K-cups in the retail segment had a strong start.A Citigroup analyst has noted that Dunkin’ has attained 5% market share in its K-cup launch with Keurig Green Mountain in the first three months since May 1.

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Dunkin' Brands aims to expand its consumer packaged goods business by enhancing and growing awareness, and we believe this segment could hold a high potential for growth in the future.

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Focus on International Markets While the company's international segment has been struggling for the past few quarters (Baskin-Robbins' international segment registered a 2.4% decline in the comparable store sales for Q3 2015), we believe it has a strong potential and the company's goal to remain focused on international markets is key for future growth.

Dunkin’ Brands plans to improve discipline and profitability in international markets by focusing on standards, food safety, and identifying high profit potential markets.

Starbucks has successfully deployed mobile order and pay in several stores and we believe Dunkin's efforts in this direction could have a significant impact on sales.

The company also plans to use technology to improve store efficiency, and to use data and analytics to measure product popularity.In addition to coffee, Dunkin’ has focused on serving more cold-brew coffee, iced teas and other drinks.The company also has simplified its menu, expanded mobile ordering and launched new items like Donut Fries.Together, they cited information from 43 references.wiki How's Content Management Team carefully monitors the work from our editorial staff to ensure that each article meets our high quality standards. Theses generic strategies include the differentiation strategy, the cost leadership strategy, and the focus strategy.While the cost and differentiation strategies are implemented industry wide, the focus strategy is only used for individual business segments.Efforts taken in this direction would be crucial for revenue growth in the future.See full analysis for Dunkin’ Brands Initiatives To Drive Sales In The U. To achieve its two-fold target of a 6% expansion rate and a 2-4% comp sales growth rate in the U. over the next five years, Dunkin’ Brands plans to use data, innovation, and technology.The number of Dunkin’ Donuts restaurants increased by 291 in 2012, and by 371 in 2013, and by 405 in 2014, thus maintaining a growth rate of slightly above 5%, and the company expects to continue to achieve this growth rate over the next few years.In addition to existing digital initiatives of social media marketing and an online presence, Dunkin' Brands plans to introduce mobile order and pay in the future to drive sales.


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