Essay Pet Peeves

Essay Pet Peeves-46
I think it’s fair to say that Primility is a core value for Jerod, and that’s probably one of the reasons he’s been such a great asset to our company.We are, make no mistake, proud of the work we do at Copyblogger. Individuality is absolutely a core value at Copyblogger.Don’t shy away from talking about the good stuff, too.

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For today’s post, I asked our editorial team to let us know their peeves — the things that irritate, bother, and annoy them.

I’m going to try to tease those out and figure out the values behind them — and see what that might say about who we are as a company and a community. Stefanie is our editor-in-chief, and as you’d expect, she has a healthy list of grammar and usage peeves. It’s one thing to misplace a comma — it’s another to come at a post in a fundamentally flawed way.

It’s not really grammar, but it still makes me cringe. Misspelling a name in content is a classic example in failure of what Jerod calls Primility (the intersection between pride and humility).

It’s both sloppy (lack of pride) and disrespectful (lack of humility).

Some of us are “more than” folks (me, Loryn) and some aren’t. While it can be fun to give in to that eye twitch when someone makes a style choice we don’t like, I think it’s smart to keep some perspective.

There are usually good arguments to be made for different usage choices, so I’ll go with Diversity as a value for this one.

My take is that it’s more important to be thoughtful about your choices than it is to be didactic.

Although alot is never going to be a word and you can’t make it one. Jerod’s a person with a strong moral compass, and I was interested to see his peeves.

She’s the data analyst who looks at the numbers behind what we’re writing, and helps us to get our message out more effectively.

Here’s Loryn’s peeve: Using “over” with numbers (instead of “more than”) : As Rainmaker Digital’s data analyst, this one comes up for me a lot.


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