Vision Statement: (Desired End-State) A one-sentence statement describing the clear and inspirational long-term desired change resulting from an organization or program’s work.
A vision statement looks towards the future, but a mission statement talks about what the company is doing in the present.
Because the vision statement is a foundational document that will guide the company’s direction for years to come, consider using collaboration tools and brainstorming techniques to get input from everyone on the team.
(14) Cleveland Clinic: Striving to be the world’s leader in patient experience, clinical outcomes, research and education.
(14) Save the Children: A world in which every child attains the right to survival, protection, development, and participation.
(13) Oceana seeks to make our oceans as rich, healthy and abundant as they once were.
(14) In Touch Ministries: proclaiming the Gospel of Jesus Christ to people in every country of the world.
That way, you’ll get greater buy-in from the company, and you’ll widen your net for collecting ideas.
A vision statement is a document that states the current and future objectives of an organization.
Human Rights Campaign: Equality for everyone (3) Feeding America: A hunger-free America (4 words) Alzheimer’s Association: A world without Alzheimer’s (4) Oxfam: A just world without poverty (5 words) National Multiple Sclerosis Society: A World Free of MS (5) The Nature Conservancy: To leave a sustainable world for future generations.
(8) Make-A-Wish: That people everywhere will share the power of a wish (10) Habitat for Humanity: A world where everyone has a decent place to live.