In the Business Plan section, you will want to get the reader’s attention by letting them know what you do.
Panda Tip: The Executive Summary provides a summary (shocking, eh? Note that, while the entire Business Plan should be well-written, this section must really demonstrate excellent composition and grammar.
This is the first part of your Business Plan that anyone will read, so it’s important that it really “sing.” The header section of the Executive Summary can benefit from flexible treatment, as well.
This section can be broken into six distinct parts, as follows: The Marketing Plan is essential.
Make sure you give it plenty of attention, in your Business Plan.