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As you learned in course one, sometimes you only have a few seconds to make a first impression with investors.The same rule applies to your business plan – that's where you executive summary comes into play.Like a movie trailer, the tone of your summary should match your audience.
To do this, you'll start off by summarizing the problem your business will solve.
State who your customer is and what their needs are.
Often "the ask" at the end of the executive summary is for buy-in; getting investors to back your new business idea.
So when you've hit this point in the document, be clear and specific.
Also, phrase it in a way that reminds investors of the business opportunity.
For instance, in funding your new business with X amount, your business can be successful. The one thing on investors' minds as they skim the beginning paragraphs of your executive summary will be, "Is there a market for this?" And in the beginning paragraphs of your executive summary, it's up to you to clearly answer YES.The executive summary is your chance to lay out all the highlights of your business plan.Often, if an executive summary isn't catching enough, investors won't bother to read the rest of the business plan.A good way to do this is to use engaging language and tone, in addition to being clear about what your idea is.Within the same introductory paragraph, you'll clearly state your business mission.Financial data to include: By the end of reading the financial data, you want it to be clear how much money is expected to come in and out of your business.This will give investors an idea of whether your business is a good candidate for an investment and how much it may need.When it comes to the length of an executive summary, remember, it's a summary.It can be as short as one page and shouldn't be longer than 5-10 percent of the main document.