Investment Management Business Plan

Investment Management Business Plan-21
Recent research in America found that around 95% of venture capitalists cited the management team as the most important factor when deciding whether to invest in a business, so make sure you have the right management team, board and external advisors in place before you start talking to potential investors.

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Make sure that you take potential tax reliefs into account in your plan, and highlight reliefs and incentives available to investors.

For new businesses yet to make a profit, the business plan will need to demonstrate at what point the company will become profitable, as well as detailing the expected increase in revenue and returns.

Being up to scratch on the tactics small businesses use for their digital marketing such as search engine optimisation, email marketing, paid advertising and social media can help gather momentum even in the early stages of development.

A strong management team is essential for a successful business, but the importance of having the right team in place when trying to attract investors shouldn’t be underestimated.

What marketing channels will you adopt and how will you price your products or services?

Marketing should play an important role in any modern business plan, particularly if you are looking to launch a new product or service in an already competitive market.Any business plan that aims to raise money from investors needs to set out the specifics of the funding requirement.These include: It’s also important to identify the type of funding you require – for instance, are you looking for equity funding, debt funding, or a blend of the two?Our recent research into the thoughts of 200 UK business leaders revealed that businesses without a business plan have grown less over the past year and those with a plan are much more optimistic about the growth of their business going forward.A typical business plan addresses a wide-ranging list of key questions, such as: If you’re looking to raise investment you’ll need to cover extra ground in your plan to attract investors.Specific milestones in the development of your business can make a strong impression to an investor – for example, when will the company first achieve revenue of £10m, when will employee headcount exceed 50, and when will the company enter international markets?Within your business plan set out the milestones you’re aiming to achieve in specific timeframes – the next year, two years, five years, etc.For start-up or early-stage businesses where the future exit value (and therefore, the potential ROI) is being estimated, it’s important to support these estimates with detailed assumptions which can withstand the scrutiny of due diligence; your future valuation of the business must be much more than a ‘stab in the dark’.Before sharing your detailed business plan it’s usual to provide investors with a two-page executive summary outlining key highlights of the company and the investment proposition (sometimes referred to as a ‘teaser’).Industry analysis – how large is the target market or markets?How has the market changed, and how is it likely to change in the foreseeable future? Competitive analysis – consider the key strengths and weaknesses of your business, along with the threats and opportunities it is likely to face (a SWOT analysis).

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