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If a business organization needs to plan and implement a marketing plan, then they require support of financial department of the company, human resource department, sales department and production department.Further, if the marketing team of Coconut bliss wants to offer a discount offer on the bulk purchase of the product such as buy 2 get 1 free scheme, then the marketing team needs to communicate with finance and production department of the organization initially.
The marketing functions have a crucial role in the business organization.
There is a close link between marketing functions with other organizational functions in an organization.
Marketing is the crucial tool in the modern business organizations; it involves understanding of marketplace, demands of consumers, building profitable relations, customer driven market strategy and provide quality among the customers.
The business organizations have realised the importance of customer relationships and they are trying to get an innovative approach towards marketing strategy in business.
The interrelationship between marketing functions and other organizational functions can be explained as, the marketing functions are part of a business organization and thus other departments and functional units are connected with each other.
This can be explained as marketing functions are needed to back up by the other operational departments of the company as well to perform effectively.The awareness regarding marketing essentials is too high in the current market scenario around the world.This assignment is based over a mini case study which depicts a business organization named Coconut Bliss, which is situated at Eugene, Ore.This concept derives that the consumers can be retained through the products and services which are beneficial for the consumers.Selling concept: The mind set of modern consumers attracts through promotions, the consumers tends to focus over the products and services which are aggressively promoted in the market.It is a food based company which has B2C market structure, the company holds only 11 employees with annual revenue of about 5,000,000 £ per annum.The reason behind the high revenues of a small company is due to the customer focused approach of the company towards the market.The concepts involve in marketing are: production, product, selling, marketing and societal respectively.Production concept: This concept is based over the perception of consumer, which depicts that the consumers are inclined towards the products which are easily available in good quantities in market at inexpensive price.Marketing function can be defined or explained as the roles of the business organization which helps it to identify and source potentially successful products for market and then helps in its promotion as well.These functions are common in business organizations and involve marketing research, product plan, development process, promotion, sales, finance,customer service etc.