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The worker is bound to unwanted labour as a means of survival, labour is not "voluntary but coerced" (forced labor).
They are the following: The design of the product and how it is produced are determined, not by the producers who make it (the workers), nor by the consumers of the product (the buyers), but by the capitalist class who besides accommodating the worker's manual labour also accommodate the intellectual labour of the engineer and the industrial designer who create the product in order to shape the taste of the consumer to buy the goods and services at a price that yields a maximal profit.
Aside from the workers having no control over the design-and-production protocol, alienation (Entfremdung) broadly describes the conversion of labour (work as an activity), which is performed to generate a use value (the product), into a commodity, which—like products—can be assigned an exchange value.
"Alienation (or "estrangement") means, for Marx, that man does not experience himself as the acting agent in his grasp of the world, but that the world (nature, others, and he himself) remain alien to him.
They stand above and against him as objects, even though th...
Karl Marx's theory of alienation describes the estrangement (Entfremdung) of people from aspects of their Gattungswesen ("species-essence") as a consequence of living in a society of stratified social classes.
The alienation from the self is a consequence of being a mechanistic part of a social class, the condition of which estranges a person from their humanity.
To do so we will look at what Marx means by alienation, the different sorts of alienation that he uncovered, and the relationship between the capitalistic, class society and alienation itself.
According to Oxford's English Dictionary, alienation is defined as "estranged or to make hostile"(19).
Moreover, Max Stirner extended Feuerbach's analysis in The Ego and its Own (1845) that even the idea of "humanity" is an alienating concept for individuals to intellectually consider in its full philosophic implication.
Marx and Friedrich Engels responded to these philosophic propositions in The German Ideology (1845).