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The problem is that the answers people give can be influenced in unintended ways by the wording of the items, the order of the items, the response options provided, and many other factors. At worst, they result in systematic biases and misleading results.In this section, therefore, we consider some principles for constructing survey questionnaires to minimize these unintended effects and thereby maximize the reliability and validity of respondents’ answers.Speed up the data entry process for large volumes of paper questionnaires with the Snap Scanning Edition.
Chris Hadley earned his Ph D in Cognitive Psychology from UCLA in 2006.
Chris' academic research has been published in numerous scientific journals.
Allocate logins to clients and colleagues to view live analysis and reports.
Replies from your paper survey can be combined with mobile and online versions, with individual permissions to specify which analyses and reports each reader can see.
Our templates make sure your paper questionnaire looks great and is easy to complete.
Each template is customisable too, if you want more control over the look and feel of your survey.
A paper version of your survey gives all targeted participants equal opportunity to to participate.
You can increase the overall response rate for a wider survey project, and participants are assured their replies are confidential.
In this case, the options pose additional problems of interpretation.
For example, what does “average” mean, and what would count as “somewhat more” than average?