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If you are presenting in a setting where some audience members may not be as familiar with your area of study, you will need to explain more about the specific debates that are current in your field and to define any technical terms you use.This audience will be less interested in the specific details and more interested in the what and why of your project—that is, your broader motivations for the project and its impact on their own lives. One of the biggest pitfalls of poster presentations is filling your poster with so much text that it overwhelms your viewers and makes it difficult for them to tell which points are the most important.
Wording on a poster: Aims of study The effectiveness of your poster depends on how quickly and easily your audience can read and interpret it, so it’s best to make your poster visually striking.
You only have a few seconds to grab attention as people wander past your poster; make the most of those seconds!
Viewers should be able to skim the poster from several feet away and easily make out the most significant points.
The point of a poster is not to list every detail of your project.
What real-world problems or questions prompted you to undertake this project?
What field-specific issues or debates influenced your thinking?Long, complex sentences are difficult for viewers to absorb and may cause them to move on to the next poster.Poster verbiage must be concise, precise, and straightforward. Here is an example: Wording in a paper: This project sought to establish the ideal specifications for clinically useful wheelchair pressure mapping systems, and to use these specifications to influence the design of an innovative wheelchair pressure mapping system.If you are presenting at a conference in your field, your audience will likely contain mostly people who will be familiar with the basic concepts you’re working with, field-specific terminology, and the main debates facing your field and informing your research.This type of audience will probably most interested in clear, specific accounts of the what and the how of your project.What goals should I keep in mind as I construct my poster?The answer to this question depends upon the context in which you will be presenting your poster.This is the raw material of your research: your research questions, a succinct statement of your project’s main argument (what you are trying to prove), and the evidence that supports that argument.In the sciences, the what of a project is often divided into its hypothesis and its data or results.In general, people expect information to flow left-to-right and top-to-bottom.Viewers are best able to absorb information from a poster with several columns that progress from left to right.