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The study also investigated the influence of several factors — age, awareness, Internet connectivity, research style, and technology adoption behavior — on the scientists’ use of social media in research and research–related activities.
Results showed that age, connectivity, research style, and technology adoption behavior did not influence the use of social media by UPLB scientists in research.
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Using proportional random sampling, 86 researchers working at the University of the Philippines Los Baños (UPLB) were chosen as respondents of a survey study that aimed to determine scientists’ perceptions and use of social media for research.
and also dramatically reduce the need for developing–country scientists to travel to meetings and conferences” (Nordling, 2011).
Social media is now considered important for scientists in their daily communication activities.
The study is therefore important to provide new knowledge on social media and the scientist in the local context.
On a different note, UPLB, as a public service and research university, is now expected to further improve its system in communicating with and engaging the public. “Technology acceptance model for the use of information technology in universities,&dquo; , volume 38, number 8, pp.