We wrote down every single thing, which I was able to show him, point blank. Try editing and touching up photos of 24 different designs in half an hour. Becoming skilled in web and graphic design was a result of starting Anomalous (more on your website later). You’ll spend upwards of $10 per shirt if you’re doing the whole nine. Where you can cut costs, however, is on things like hang tags (which can double as business cards if you have a hole puncher and some string), home office (your regular, run-of-the-mill computer is just fine when starting out), and anything else that doesn’t effect the quality of your product. There are some more expensive brands, but they seem to build as it goes along. When creating our “brand”, we figured it was necessary to use all of that. We had designs that preached recycling and erasing your carbon footprint. You’ll never avoid every single thing that I’ve mentioned.
Our idea was to assign a different charity to each design we created. ” Luckily, I actually did the one thing I preached about in Rule 4.5. We sat down with our initial 250 shirts and scoured them for blemishes that were worth complaining about (minus the 5%). It was so ridiculous that we were taking product shots up until half an hour before the launch. I did take away some great skills from rushing and learning quickly, however. Having to re-send a ruined shirt eats into nearly your entire profit. The more expensive events generally get more attendance and traffic, but the overpriced events are just trying to make money on its venders. Most companies seem to stay in the low to mid-$20’s category. Like I mentioned earlier, we really rushed a lot of our designs and never finalized anything. We were somewhat unique and original, but the green fad has been played on for a long time now. And there is no worse business strategy than chasing a trend – especially one that is already done for. I can’t promise you anything, but I can imagine that if you avoid most of the pitfalls that I’ve spoken about, you’ll find yourself in decent shape. There were times (when our blinders were thick) when I knew this was something I wanted to do with the rest of my life. The problem is that I’m completely gun shy at this point. But you’ll have to compensate for your mistakes quickly. Then maybe you can write an article called “How To Start A T-Shirt Company, Successfully.” I’m Justin.
We had buttons done by them and they came out great.
Our order had the neck tags removed properly and carefully (unlike previous printers, who simply cut them but left the hidden part of the tag under the seam so it was completely noticeable). They also print posters, hangtags, and a bunch of other cool stuff.
Now, a cheaper website setup doesn’t have to mean ugly. There are a ton of free and premium templates out there that will make your site look professional. 200 real fans are worth more and will contribute MUCH more than 1000 fake fans. You don’t want to be side-tracked with any more stressful additions than need be.
It’s just another thing to stress yourself out about. Another problem with a crappy quality printshop, is that most of them have workers that are even worse than they are. No one is going to be happy (yourself included) paying for an indy t-shirt that can double as a snowboard. Screen printers come in all shapes and sizes and finding a solid one can be harder than you think! Play around with your price before hand, but stay consistent once you set them. Do your homework and make your life and business so much easier. When it comes to T-Shirt screen printing, not all companies are created equal. It’s not always so cut and dry, but that’s a general rule. There are plenty of online resources and templates that can help you out. I’m going to divide this section into two: Bootstrapping and Pricing. We used this screen printer and they did an incredible job and I was amazed at how meticulous they are. From inexperienced “garage shops” with one manual press to experienced “industry shops” with 500 shirt minimums, quality and price run the gamut. You’ll need to be confident once you do put it out there. You might want to read about my experience before continuing. We even thought of a cool, trendy name with a pretty neat message (“You’re different. But we didn’t THINK about anything that would be involved. My name is Justin and two and a half years ago my fiancee and I started a t-shirt company named Anomalous. From a very young age there have been two things that interest me more than anything else. Two of the most conflicting ideologies when it comes to trying to make a living. We envisioned drawing up a whole bunch of designs, creating a fancy website, and selling a million of them.